When to Refresh a Measurement Plan
Signals that your privacy-first tracking plan has aged past the product it was written for.
New features, new consent banners, and new markets can make last year’s tracking plan quietly wrong. Watch for events firing without a purpose owner, properties that always arrive empty, and charts nobody cites in reviews.
A light quarterly refresh—confirm purposes, prune dead events, update retention windows—keeps privacy-first measurement honest without a full rebuild.
Refresh is a product ritual, not a legal scramble. Schedule it the same way you schedule scorecard reviews.