Journal
Notes on measuring with clearer purposes, treating consent as product truth, and refreshing plans without over-collecting.
Measure Less, Answer More
Why privacy-first analytics starts by cutting events that never change a decision.
Treat Consent States as Product Truth
How to keep analytics trustworthy when users can opt in, opt out, and change their minds.
Identifiers Without Overreach
Choosing keys that support journeys without building a shadow profile you do not need.
When to Refresh a Measurement Plan
Signals that your privacy-first tracking plan has aged past the product it was written for.